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Notes on ad spend, conversion, and personalization

Plain-spoken writing on where paid traffic leaks and how to keep more of every click you already paid for.

ConversionJune 10, 20263 min read

Why Your Generic Landing Page Is Wasting Ad Spend

The average ecommerce search ad converts under 3%. Matching your landing page to the ad that drove the click can lift conversions 10% or more. Here's the math — and why it finally got cheap to do.